Organizations are increasingly turning to surveys to solve many business-related problems. This book provides those who want to plan organizational surveys with a step-by-step, ‘how-to’ guide. The authors describe the issues that must be addressed at each step in the process, the advantages and disadvantages that result from many of the choices that must be made, and practical lessons learned from their years of experience in designing and conducting surveys.
Chapter 5: Selecting Survey Respondents
Selecting Survey Respondents
This chapter is designed to help the reader determine who will be asked to complete the survey. The first step is to identify the population of interest. Once this task is completed, the team is better able to decide whether organizational survey information should be gathered from the population or from a sample (a subset of the population). Additional questions await the survey team that elects to use a sample. These questions fall into two broad areas: what type of sampling should be used and how large the sample should be.
Identifying the Target Population
The first step in determining who will receive an organizational survey is to define the target population (Kalton, 1983). The target population is the ideal group of ...