Organizations are increasingly turning to surveys to solve many business-related problems. This book provides those who want to plan organizational surveys with a step-by-step, ‘how-to’ guide. The authors describe the issues that must be addressed at each step in the process, the advantages and disadvantages that result from many of the choices that must be made, and practical lessons learned from their years of experience in designing and conducting surveys.

Creating the Survey, Part II: Response Alternatives, Item Order, Survey Length, and Response Biases

Creating the survey, part II: Response alternatives, item order, survey length, and response biases

In addition to the items themselves, the quality of an organizational survey instrument depends on factors such as how response alternatives are presented, item order, and survey length. Respondent characteristics also come into play in the form of response biases. This chapter reviews these areas and offers suggestions for improving the survey team's chances of obtaining reliable and valid data.

Getting Good Answers: Choosing Closed-Ended Response Formats

No matter how good the first part or stem of a closed-ended item is, survey responses will be of dubious validity if the response alternatives are not adequate. Incomplete, overlapping, inappropriate, or vague ...

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