Organizations are increasingly turning to surveys to solve many business-related problems. This book provides those who want to plan organizational surveys with a step-by-step, ‘how-to’ guide. The authors describe the issues that must be addressed at each step in the process, the advantages and disadvantages that result from many of the choices that must be made, and practical lessons learned from their years of experience in designing and conducting surveys.

Creating the Survey, Part I: Writing Survey Items

Creating the survey, part I: Writing survey items

No other aspect of the survey process is probably more important than writing survey items. Items are the building blocks of the survey. The way the survey questions perform—the adequacy with which they obtain the desired information—has a greater influence on the results of the survey than any other single part of the process. Accordingly, great care should go into the writing of survey items. This chapter focuses on writing individual survey items. In the next chapter, we discuss various response formats and scales that respondents use to answer survey questions. The order of these two chapters is arbitrary because the survey team must know the information in both these ...

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