Summary
Contents
Subject index
Organizations are increasingly turning to surveys to solve many business-related problems. This book provides those who want to plan organizational surveys with a step-by-step, ‘how-to’ guide. The authors describe the issues that must be addressed at each step in the process, the advantages and disadvantages that result from many of the choices that must be made, and practical lessons learned from their years of experience in designing and conducting surveys.
Chapter 2: Identifying Survey Content
Identifying Survey Content
If the survey team is to develop a short questionnaire that addresses only one or two dimensions (e.g., satisfaction with the company's compensation system, whether the current retirement system should be changed), determining the survey content should be a relatively straightforward task. On the other hand, a survey of organizational climate (a topic with many dimensions) or an instrument to diagnose a complex organizational problem (e.g., high employee turnover or absenteeism) requires more effort to identify survey content.
Methods for Identifying Survey Content
Many different sources and techniques are available for identifying the content of a survey. Before starting to write the survey, the team should consider all the possible methods for identifying content and should use the methods that best fit ...
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