• Summary
  • Contents
  • Subject index

Organizations are increasingly turning to surveys to solve many business-related problems. This book provides those who want to plan organizational surveys with a step-by-step, ‘how-to’ guide. The authors describe the issues that must be addressed at each step in the process, the advantages and disadvantages that result from many of the choices that must be made, and practical lessons learned from their years of experience in designing and conducting surveys.

Presentation of Survey Findings
Presentation of survey findings

The data have been analyzed and the findings interpreted. Now it is time to present the results. The form this presentation takes depends on factors such as the purpose of the survey, the sensitivity of the results, and the relevant consumers of the survey information. A survey may, for example, be designed to give personnel throughout the entire organization a chance to evaluate their company's cafeteria food and service. In this case, it may be important for survey results to be disseminated quickly and widely. For other surveys, leaders may delay or withhold results, especially if there are indications of a widespread or worsening organizational problem.

The extent of survey feedback is typically determined by organization members other than ...

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