Organizations are increasingly turning to surveys to solve many business-related problems. This book provides those who want to plan organizational surveys with a step-by-step, ‘how-to’ guide. The authors describe the issues that must be addressed at each step in the process, the advantages and disadvantages that result from many of the choices that must be made, and practical lessons learned from their years of experience in designing and conducting surveys.

Organizational Surveys: An Overview

Organizational surveys: An overview

A survey is a way of obtaining self-reported information about the attitudes, beliefs, opinions, behaviors, or other characteristics of a population (Babbie, 1973; Rosenfeld, Edwards, & Thomas, 1995). More formally, Rossi, Wright, and Anderson (1983) state that surveys “consist of relatively systematic, standardized approaches to the collection of information on individuals, households, or larger organized entities, through the questioning of systematically identified samples of individuals” (p. 1). From these definitions, we see that the term survey refers to both the instrument used to gather data and the processes employed when using the instrument.

Although the focus of this book is on using surveys in an organization, this method of measurement and assessment is also very popular in society at ...

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