Summary
Contents
Marketers have long debated on what governs buying decisions of digital consumers. Are these decisions rational or are they driven by whims and fancies? Human decisions are controlled more by the reptilian brain led by fear and the mammalian brain governed by emotions, rather than the neo cortex that works on rationale. Is it then possible for marketers to decode buying decisions of digital consumers and market their wares strategically in a highly competitive marketplace? How People Buy Online proves it is possible. Not only does it break the myths about online shopping behaviour, but it also reveals some deep marketing insights for consumer engagement by delving into consumer psychology and behavioural economics. This unique intersection of marketing with psychology makes this book an absorbing read, especially for management professionals. Watch the book discussion https://youtu.be/DK20dpk35zU
Psychology of a Digital Consumer
Psychology of a Digital Consumer
Life has changed by leaps and bounds since the dawn of the Internet. The idea of buying anything at a click with the promise that it will be delivered in a day was a dream a few decades back. Now it is a convenience we heavily rely on. The notion of social media was so exhilarating that millions of people joined them in no time. The rise of Facebook, WhatsApp, Instagram, Snapchat and Twitter created a new virtual world in itself.
Everyone has the right to create their own reality and also gets to decide who can be part of it. What if you don't like someone? Simple, you block them, that is, delete them from ...