Summary
Contents
Marketers have long debated on what governs buying decisions of digital consumers. Are these decisions rational or are they driven by whims and fancies? Human decisions are controlled more by the reptilian brain led by fear and the mammalian brain governed by emotions, rather than the neo cortex that works on rationale. Is it then possible for marketers to decode buying decisions of digital consumers and market their wares strategically in a highly competitive marketplace? How People Buy Online proves it is possible. Not only does it break the myths about online shopping behaviour, but it also reveals some deep marketing insights for consumer engagement by delving into consumer psychology and behavioural economics. This unique intersection of marketing with psychology makes this book an absorbing read, especially for management professionals. Watch the book discussion https://youtu.be/DK20dpk35zU
Memory and Marketing
Memory and Marketing
Companies constantly want to increase their market share. They are always looking for ways to expand and gain customers. As marketers, there is a constant battle for ‘mindshare’. There is a battle to stay on top of the mind of the people. This is why memory is an important factor for marketers.
Think of having guests over for dinner. You decide to cook a recipe. What dish comes to your mind? You will probably think of something you grew up eating, like your mother's special recipe. This choice isn't based on the taste and properties of the dish, rather on your own memories and associations.
This is why memory is important when making choices and for shaping customer preferences. It influences ...