This is a book about the US motion picture industry - its structure and policies, its operations and practices. It looks at the processes that are involved in turning raw materials and labor into feature films. It describes the process of film production, distribution, exhibition and retail - a process that involves different markets where materials, labor and products are bought and sold. In other words, this is a book about how Hollywood works - as an industry. How Hollywood Works: - offers an up-to-date survey of the policies and structure of the US film industry - looks at the relationship between the film industry and other media industries - examines the role of the major studios and the other 'players' - including, law firms, talent agents, and trade unions and guilds - provides access to hard-to-find statistical information on the industry While many books describe the film production and marketing process, they usually do so from an industry perspective and few look at Hollywood critically from within a more general economic, political and social context. By offering just such a critique, Janet Wasko's text provides a timely and essential analysis of how Hollywood works for all students of film and media.
Chapter 6: Why It Matters How Hollywood Works
Why It Matters How Hollywood Works
This book is an attempt to explain how Hollywood works as an industry that manufactures and markets commodities. While these commodities are often engaging and exciting entertainment products, it is still important to understand the process by which they are produced and distributed.
The previous chapters have described how a film concept becomes a film commodity, passing through the production, distribution, and exhibition/retail stages. During this process, Hollywood films are becoming more commercial through product placement, as well as spawning new commodities such as merchandise and other media products. The corporations that control the industry – the Hollywood majors – are part of diversified entertainment conglomerates that operate at a global level, constantly searching for ...