Bringing together a truly global range of scholars, this volume explores heritage, memory, and identity through a diverse set of subjects, including heritage sites, practices of memorialization, museums, sites of contestation, and human rights.
Identities in the Economy
Several scholars have emphasized the strong cultural foundations of economic transactions (e.g., Hoelscher, 2006; Hofstede, 2001; House et al., 2004). This is one of the reasons why identities play an important role in the globalized economy. International corporations create brands that have global appeal because these brands improve their bargaining powers ...