Bringing together a truly global range of scholars, this volume explores heritage, memory, and identity through a diverse set of subjects, including heritage sites, practices of memorialization, museums, sites of contestation, and human rights.

Identities in the Economy
Identities in the economy

1 Top 15 Global Brands 2009 (According to Interbrand and Millward Brown)

2 Share of Employees with Job Tenure 10 Years and Over (2000–2008)

3 Company Rankings by Students 2009

4 Importance of Work and Leisure Time in Different Countries Over Time

5 OECD Expatriates, 2004 % OF OECD EXPATRIATES WITHIN TOTAL POPULATION AND % OF EXPATRIATES WITH TERTIARY EDUCATION

6 Total Worldwide AD Spending 2008 in $US

Identities in the Economy

Several scholars have emphasized the strong cultural foundations of economic transactions (e.g., Hoelscher, 2006; Hofstede, 2001; House et al., 2004). This is one of the reasons why identities play an important role in the globalized economy. International corporations create brands that have global appeal because these brands improve their bargaining powers ...

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