Like the First Edition, this book serves as a guide to the science and art of community health promotion. The last decade of research and development has considerably advanced the science of achieving and maintaining health. In this new edition, international contributors share their experiences and expertise about diverse health promotion and point out areas needing adjustment in community implementation, both on an international and domestic level.
Chapter 6: Evaluating Community Health Promotion Programs: Basic Questions and Approaches
Community programs, like other health and human service programs, are increasingly under pressure to evaluate their activities and to demonstrate the value of what they do. Stakeholders of all types—from funders and boards of directors through program staff and professional colleagues—have adopted the language of evaluation and routinely ask for evaluation plans. Exactly what they are asking for varies from one setting to another, however, and is often not clearly defined. This chapter has two purposes: first, to provide a brief overview of types of evaluation questions that are typically asked and the types of stakeholders who are likely to ask each question and, second, to highlight ...