Like the First Edition, this book serves as a guide to the science and art of community health promotion. The last decade of research and development has considerably advanced the science of achieving and maintaining health. In this new edition, international contributors share their experiences and expertise about diverse health promotion and point out areas needing adjustment in community implementation, both on an international and domestic level.

Case Illustration for Chapter 4: Lessons Learned from Project Northland: Community Organization in Rural Communities

Case Illustration for Chapter 4: Lessons Learned from Project Northland: Community Organization in Rural Communities
Case illustration for chapter 4: Lessons learned from project northland: Community organization in rural communities
SaraVeblen-Mortenson
ChrisRissel
Cheryl L.Perry
JeanForster
MarkWolfson
John R.Finnegan Jr.

This case study focuses on the lessons learned in the initial years of the community intervention component of Project Northland Phase I (1991–1994), a communitywide research project designed to prevent or reduce alcohol use among young adolescents in rural northeastern Minnesota. Also described are recent developments from Phase II (1995–1999), which introduced community social action teams to reduce the commercial and social availability of alcohol to underage youth. The teams initiated strategies to change community norms and practices around underage drinking as well as to reduce underage access to alcohol in the intervention ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles