Like the First Edition, this book serves as a guide to the science and art of community health promotion. The last decade of research and development has considerably advanced the science of achieving and maintaining health. In this new edition, international contributors share their experiences and expertise about diverse health promotion and point out areas needing adjustment in community implementation, both on an international and domestic level.
Case Illustration for Chapter 3: Community Capacity for a Breast Screening Program: The Lee County Experience (1991–1998)
The goal of this project was to develop and evaluate a model community program to promote greater participation in breast cancer screening by women 40 years old and older, through public education and through education of medical professionals who provide screening. In 1990, when the study began, research indicated that less than half of women 40 and older received mammography screening at recommended intervals and that the performance of clinical breast examinations by physicians and breast self-examinations by each woman needed improvement to achieve full screening ...