• Summary
  • Contents
  • Subject index

This volume is based upon a review of available literature and intervention experiences selected from modern and traditional societies. It is augmented by the lessons learned through the editors' experience in teaching courses on health communication and foundation of health behavior in graduate public health programs at several leading universities in the United States and abroad over two decades. Examples and implications are also drawn from extensive involvement in diverse health and health communication projects, such as the on-going community-based public health project in South Central Los Angeles sponsored by UCLA and the Kellogg Foundation. This particular project is designed to develop health promotion communication interventions.

Childhood Unintentional Injury Prevention: Multicultural Perspectives
Childhood unintentional injury prevention: Multicultural perspectives

In developed countries today, unintentional injuries are the leading cause of death and disability among children 14 years of age and under. In this chapter, we frame this issue to take account of the increasing cultural diversity in American communities, exploring how beliefs and behaviors embedded within specific cultural contexts play a role in the causes and prevention of injuries. The chapter is organized into the following six sections: First, we will (a) describe the scope of the unintentional injury problem, (b) outline the major risk factors, and (c) show how ethnic group membership is related to increased incidence of specific types of injuries. Then we will (d) discuss how “cultural factors” can ...

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