• Summary
  • Contents
  • Subject index

This volume is based upon a review of available literature and intervention experiences selected from modern and traditional societies. It is augmented by the lessons learned through the editors' experience in teaching courses on health communication and foundation of health behavior in graduate public health programs at several leading universities in the United States and abroad over two decades. Examples and implications are also drawn from extensive involvement in diverse health and health communication projects, such as the on-going community-based public health project in South Central Los Angeles sponsored by UCLA and the Kellogg Foundation. This particular project is designed to develop health promotion communication interventions.

A Multicultural Society: Facing a New Culture
A multicultural society: Facing a new culture
Snehendu B.KarRinaAlcalay with ShanaAlex

This volume began with a discussion on the rapidly growing multicultural population in the United States and the imperatives of this trend for public health. In this chapter, we review the key issues in multicultural health communication for health promotion and disease prevention. A strong justification for a multicultural approach in health communication is based on several well-documented realities:

  • Ethnic groups significantly vary on measures of preventable deaths and disabilities.
  • These deaths and disabilities are largely due to personal behavioral risk factors, environmental risk factors, and access to health care services.
  • Behavioral risk factors are deeply rooted in culture, and access to health care is strongly affected by the ...
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