• Summary
  • Contents
  • Subject index

This volume is based upon a review of available literature and intervention experiences selected from modern and traditional societies. It is augmented by the lessons learned through the editors' experience in teaching courses on health communication and foundation of health behavior in graduate public health programs at several leading universities in the United States and abroad over two decades. Examples and implications are also drawn from extensive involvement in diverse health and health communication projects, such as the on-going community-based public health project in South Central Los Angeles sponsored by UCLA and the Kellogg Foundation. This particular project is designed to develop health promotion communication interventions.

Lessons Learned and Implications
Lessons learned and implications
Snehendu B.KarRinaAlcalay with ShanaAlex

This concluding chapter has two complementary aims. The first is to review the lessons learned from the analyses of communication studies and case studies presented in this volume and to interpret the key observations within the context of the theories and models of communication. The focus is on identification of cultural, social, and behavioral factors and how they affect positive and negative outcomes of health communications in ethnic minorities in multicultural communities. We draw the implications from our review of interventions that produce dramatic results in culturally diverse populations (nations) and the role of communication interventions in the outcomes—for example, cardiovascular risk reduction in North Karelia (Puska et al., 1996), dramatic reduction of infant mortality ...

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