• Summary
  • Contents
  • Subject index

This volume is based upon a review of available literature and intervention experiences selected from modern and traditional societies. It is augmented by the lessons learned through the editors' experience in teaching courses on health communication and foundation of health behavior in graduate public health programs at several leading universities in the United States and abroad over two decades. Examples and implications are also drawn from extensive involvement in diverse health and health communication projects, such as the on-going community-based public health project in South Central Los Angeles sponsored by UCLA and the Kellogg Foundation. This particular project is designed to develop health promotion communication interventions.

Health Communication Campaign Design: Lessons from the California Wellness Guide Distribution Project
Health communication campaign design: Lessons from the california wellness guide distribution project
Robert A.BellRinaAlcalay

Minority status and poverty are associated with poorer health and quality of life in America (Puryear, 1992; Seccombe, Clarke, & Coward, 1994; U.S. Department of Health and Human Services [DHHS], 1991). In particular, the poorer health status of blacks and Hispanics has been well established (Alcalay, Sabogal, & Gribble, 1992; Council of Scientific Affairs, 1991; Ferraro & Farmer, 1996; Ginzberg, 1991; Powell, 1991; Rice & Winn, 1990; Russell, 1992; Veal, 1996). The substantial health inequalities that have been found between blacks and Hispanics on the one hand, and non-Hispanic whites on the other, are most likely due to the lower ...

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