• Summary
  • Contents
  • Subject index

This volume is based upon a review of available literature and intervention experiences selected from modern and traditional societies. It is augmented by the lessons learned through the editors' experience in teaching courses on health communication and foundation of health behavior in graduate public health programs at several leading universities in the United States and abroad over two decades. Examples and implications are also drawn from extensive involvement in diverse health and health communication projects, such as the on-going community-based public health project in South Central Los Angeles sponsored by UCLA and the Kellogg Foundation. This particular project is designed to develop health promotion communication interventions.

Health Communication for HIV Risk Reduction among Homeless Youth
Health communication for HIV risk reduction among homeless youth
Lisa A.Russell

To gain a clearer understanding of the cultural heterogeneity of homeless youth populations and their reference groups, one can begin by considering definitions of culture and ethnicity. Culture can be defined broadly as “a tool which defines reality for its members” (Kagawa-Singer & Chung, 1994). Furthermore, culture provides a sense of identity as well as a set of beliefs, values, behaviors, rules, and communication patterns and is learned by socialization. Ethnicity refers to a sense of identity based on common ancestry and national, religious, tribal, linguistic, or cultural origins (Huff & Kline, 1999). Although there is conceptual overlap between culture and ethnicity, they are not synonymous ...

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