Activism is action on behalf of a cause, action that goes beyond what is conventional or routine and is relative to the actions by others.
Health activism is a growing area of interest for many who work to improve health at both national and international levels because it offers a more direct approach to achieve lasting social and political change. This book, for the first time, provides a clear foundation to the theory, evidence-base and strategies that can be harnessed to bring about change to improve the lives and health of others.
For anyone working to improve the health of groups and communities, this will be thought-provoking reading. It has particular relevance for postgraduate students and practitioners in public health and health promotion.
Chapter 6: Activism and the Media
Activism and the Media
The media refers collectively to technologies which are intended to reach a large audience via mass communication including printed materials, radio, television, the internet and mobile phones. The media offers an efficient and effective channel to reach both a large number of people or to target specific population groups. The media also offers low-cost options for communication as well as rapidly developing innovative methods with which to reach people at a local, national and international level. This chapter discusses the role of different media technologies in health activism.
Media advocacy aims to influence the selection, framing and debate of specific topics by the mass media. In particular, media advocacy addresses the broader social and political agendas, rather than ...