• Summary
  • Contents
  • Subject index

The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social marketing perspective.

Monitoring Implementation
Monitoring implementation

Before implementation even begins, put monitoring mechanisms in place to retrieve feedback on the program and to catch any problems in their early stages. Although you might not be able to anticipate every type of problem you will encounter, a monitoring system will at least help to identify problems as they ...

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