• Summary
  • Contents
  • Subject index

The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social marketing perspective.

Generating Publicity
Generating publicity

Just as you can get your message out by purchasing advertising time or space, you can promote your program in the spaces between the commercials (what people really want to pay attention to) through public relations. Although getting news and blog coverage often is thought of as free publicity, those press ...

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