The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social marketing perspective.
Chapter 19: Engaging in Social Media
Engaging in Social Media
When Albert Einstein published his theory of relativity, physicists slowly but surely came to see that this new way of looking at the world made sense, even though it was initially counterintuitive. This didn't mean throwing out traditional Newtonian physics altogether because it still is the best method of ...