The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social marketing perspective.

Planning and Buying Traditional Media

Planning and buying traditional media

For those who have never done it before, buying ad space or broadcast time on radio, television, print, outdoor, or online advertising can be somewhat intimidating. But you do not have to be an advertising whiz to be able to place your own advertisements in the media. With an introduction to how it all works, ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles