• Summary
  • Contents
  • Subject index

The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social marketing perspective.

Developing an Implementation Plan
Developing an implementation plan

Rather than jumping into implementation as soon as your materials are ready, take some time to plan each necessary step. The implementation plan covers all of the preparatory activities as well as what will happen after the program is introduced. A comprehensive plan includes the following elements:

  • Deployment plan
  • Public relations plan
  • Social media engagement plan
  • Internal readiness ...
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