The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social marketing perspective.

Influencing Behavior by Design

Influencing behavior by design

You may not be aware of it as you walk through a grocery store, but every aspect of the experience has been carefully designed to maximize the amount of money you will spend by the time you walk out. This includes elements like placing staples such as milk and eggs on the farthest wall from the entrance so ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles