The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social marketing perspective.

Social Marketing Basics

Social marketing basics

What is it about Starbucks that keeps people coming back to spend over $4.00 each time? Ask who goes to Starbucks, and most people will answer things like “yuppies,” “coffee connoisseurs,” or “people with money.” Starbucks is not just about coffee—it offers branded music collections, comfy chairs to sit in to chat ...

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