The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social marketing perspective.

Step 6: Evaluation and Feedback

Step 6: Evaluation and Feedback
Step 6: Evaluation and feedback

Section Overview

What if we never evaluated what we did in our daily lives? We might continually take the longest, most inefficient route home from work. We might lose a friend or spouse because we were unable to assess and correct the things that we ...

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