The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social marketing perspective.

Step 5: Implementation
Step 5: Implementation

Section Overview

The implementation phase is where all your hard work pays off. Everything that you have developed finally sees the light of day and has a chance to work its magic on the target audience. A well-planned implementation increases the probability of reaching the right people and having ...

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