Hands-on Social Marketing: A Step-by-Step Guide to Designing Change for Good

Hands-on Social Marketing: A Step-by-Step Guide to Designing Change for Good

  • Summary
  • Contents
  • Subject index

The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social marketing perspective.

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