We are in an era of massive disruptions in markets, media, management approaches and business models. These disruptions are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour on the other. Marketing knowledge and practices have to advance at a significantly higher pace to address the changing context of market behaviour. Handbook of Advances in Marketing in an Era of Disruptions is meant to share ideas and new knowledge that are relevant to this world of disruptions. Leading scholars from around the world, who have keenly observed the changing market environment, business policies, parameters, theories, methods and practices, have put forth their theses on how marketing thinking needs to evolve to keep pace with the market reality.
Chapter 14: Economic Tremors and Earthquakes: Sharing, the Sharing Economy, Crowdfunding, Cryptocurrencies and DAOs
We live in a digital world where technological innovations have dramatically changed our lives. Each day, new potentially disruptive offerings and ideas appear. On a tectonic scale, some of these innovations are minor tremors that will quickly subside and be forgotten, while others are major earthquakes that will reshape our economic landscape completely. Wi-Fi and smartphones are among the examples of huge seismic changes in the recent past. Together with the Internet, search engines and interactive Web 2.0, they have changed the ways we buy, search, communicate, date, entertain ourselves, do business and much more. In ...