We are in an era of massive disruptions in markets, media, management approaches and business models. These disruptions are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour on the other. Marketing knowledge and practices have to advance at a significantly higher pace to address the changing context of market behaviour. Handbook of Advances in Marketing in an Era of Disruptions is meant to share ideas and new knowledge that are relevant to this world of disruptions. Leading scholars from around the world, who have keenly observed the changing market environment, business policies, parameters, theories, methods and practices, have put forth their theses on how marketing thinking needs to evolve to keep pace with the market reality.

Jagdish Sheth: A Statement of Personal Impact and Appreciation
Jagdish sheth: A statement of personal impact and appreciation
Stephen L. Vargo

There are a number of ways in which an academic can contribute to a discipline. These are usually captured under the broad rubrics of teaching, research and service. There's a whole host of activities in which academicians can focus—classroom teaching, mentoring, textbook writing, participating in various committees/administrative positions within an institution or association or make impactful contributions through publications in major journals and academic books, which are highly cited by other academicians or are considered very useful to practice, etc. Additionally, there are some hybrid and less commonly recognized contributions of academicians, such as consulting, speaking at major conferences and seminars, ...

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