We are in an era of massive disruptions in markets, media, management approaches and business models. These disruptions are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour on the other. Marketing knowledge and practices have to advance at a significantly higher pace to address the changing context of market behaviour. Handbook of Advances in Marketing in an Era of Disruptions is meant to share ideas and new knowledge that are relevant to this world of disruptions. Leading scholars from around the world, who have keenly observed the changing market environment, business policies, parameters, theories, methods and practices, have put forth their theses on how marketing thinking needs to evolve to keep pace with the market reality.

A Tribute to Jag Sheth: An Extraordinary, One-of-a-Kind Career
A tribute to jag sheth: An extraordinary, one-of-a-kind career
Shelby D. Hunt

Jag Sheth's career is truly one of a kind; it is unlikely to be replicated by another marketing scholar. The sheer breadth of his scholarship in his 30+ books and 200+ articles is extraordinary. His seminal books and articles range from consumer behaviour to visioning the future, international marketing, marketing management, relationship marketing, and research methods. But it is not simply the breadth or extent of his scholarship that is extraordinary, it is how his works and philanthropic efforts have touched the lives of so many co-authors, faculty colleagues, doctoral students, and other academics. Furthermore, it is how his works and ...

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