Summary
Contents
We are in an era of massive disruptions in markets, media, management approaches and business models. These disruptions are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour on the other. Marketing knowledge and practices have to advance at a significantly higher pace to address the changing context of market behaviour. Handbook of Advances in Marketing in an Era of Disruptions is meant to share ideas and new knowledge that are relevant to this world of disruptions. Leading scholars from around the world, who have keenly observed the changing market environment, business policies, parameters, theories, methods and practices, have put forth their theses on how marketing thinking needs to evolve to keep pace with the market reality.
Some of My Background with Jagdish Sheth
Some of My Background with Jagdish Sheth
Jagdish Sheth was born in Myanmar (then called Burma) in 1938. Jag's father had migrated from Western India to Myanmar to start a business as a rice merchant. In 1941, the family emigrated, in the wake of the Japanese invasion of Burma, back to India. Moving the time frame several years back, Jagdish Sheth received his early education in Chennai (then called Madras), where he also met his wife, Madhuri Shah (aka Madhu). Later, he received an MBA in 1962 and a PhD in 1966 from the University of Pittsburgh.
Myself, I was born in 1967 in Uppsala, Sweden; tried to play professional tennis for a very ...
