Summary
Contents
We are in an era of massive disruptions in markets, media, management approaches and business models. These disruptions are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour on the other. Marketing knowledge and practices have to advance at a significantly higher pace to address the changing context of market behaviour. Handbook of Advances in Marketing in an Era of Disruptions is meant to share ideas and new knowledge that are relevant to this world of disruptions. Leading scholars from around the world, who have keenly observed the changing market environment, business policies, parameters, theories, methods and practices, have put forth their theses on how marketing thinking needs to evolve to keep pace with the market reality.
Jag Sheth: Thanks to a True Giant!
Jag Sheth: Thanks to a True Giant!
I took my first academic position in the marketing profession at the University of Illinois (U of I) in the fall of 1979 as an Assistant Professor. I was so pleased to get the offer from U of I. It had a strong and capable marketing department, headed by Jag Sheth, normally seen as one of the top 10 departments worldwide.
I attended Indiana University (IU) for my doctoral programme. John O. Summers was my PhD advisor and mentor. He spent long hours with me aiding my understanding of the research process and how to do excellent research. John was my saving grace. Without him, I would ...
