We are in an era of massive disruptions in markets, media, management approaches and business models. These disruptions are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour on the other. Marketing knowledge and practices have to advance at a significantly higher pace to address the changing context of market behaviour. Handbook of Advances in Marketing in an Era of Disruptions is meant to share ideas and new knowledge that are relevant to this world of disruptions. Leading scholars from around the world, who have keenly observed the changing market environment, business policies, parameters, theories, methods and practices, have put forth their theses on how marketing thinking needs to evolve to keep pace with the market reality.
Chapter 48: Jagdish Sheth: Heart of Marketing
How many marketing academics have been influenced by Dr Jagdish Sheth? No one can say, but my guess is that almost all of us—around the world—have been touched by his efforts to develop marketing scholars and scholarship. Jag's contributions to marketing science and practice are prodigious and well known. Hence, in this paper, I will share what I know about his decades of philanthropic work advancing marketing scholarship.
In 1991, Jag and his wife created the Madhuri and Jagdish N. Sheth Foundation with the mission of advancing marketing scholarship. Thanks to their generosity and foresight, the Sheth Foundation has fulfilled its mission for 27 years—and their financial gifts ensure it ...