Summary
Contents
We are in an era of massive disruptions in markets, media, management approaches and business models. These disruptions are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour on the other. Marketing knowledge and practices have to advance at a significantly higher pace to address the changing context of market behaviour. Handbook of Advances in Marketing in an Era of Disruptions is meant to share ideas and new knowledge that are relevant to this world of disruptions. Leading scholars from around the world, who have keenly observed the changing market environment, business policies, parameters, theories, methods and practices, have put forth their theses on how marketing thinking needs to evolve to keep pace with the market reality.
Reflections on Jagdish Sheth: A Marketing Role Model
Reflections on Jagdish Sheth: A Marketing Role Model
Jagdish Sheth's curriculum vitae (CV) is not a quick read. A long document, it chronicles a remarkable record of professional accomplishments and humanitarian contributions. The breadth and depth of Sheth's career are rare. Can one person actually do everything he has done? Obviously ‘yes’, because he has done it all. Few others in the marketing discipline match Sheth's stellar story of accomplishments and contributions.
Every section of Sheth's CV is impressive: The more than 25 books he has authored or co-authored; the more than 300 articles he has published, including 16 articles in the Journal of Marketing or Journal of Marketing Research; his presidencies ...
