Summary
Contents
We are in an era of massive disruptions in markets, media, management approaches and business models. These disruptions are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour on the other. Marketing knowledge and practices have to advance at a significantly higher pace to address the changing context of market behaviour. Handbook of Advances in Marketing in an Era of Disruptions is meant to share ideas and new knowledge that are relevant to this world of disruptions. Leading scholars from around the world, who have keenly observed the changing market environment, business policies, parameters, theories, methods and practices, have put forth their theses on how marketing thinking needs to evolve to keep pace with the market reality.
Seating Gigerenzer, Gladwin, McClelland, Sheth and Simon at the Same Table: Constructing Workbench Theories of Decision Processes That Predict Outcomes Accurately
Seating Gigerenzer, Gladwin, McClelland, Sheth and Simon at the Same Table: Constructing Workbench Theories of Decision Processes That Predict Outcomes Accurately
Abstract
Constructing a five-legged table offers extra support for the work in progress on the table or the possibility of extending the tabletop to support related research. This tribute to Jagdish N. Sheth focuses on the configurational contributions by five exceptionally insightful scholars in describing, explaining and modelling real-life decision processes by individuals and organizations—as well as testing the predictive accuracy of such models using additional samples of cases. Some of the insights and field studies by these ...
