This book suggests that the primary effects of globalization in India have followed from economic changes rather than new media, creating a small transnational middle class, transforming the lives of people in this class. Focusing on the middle classes in India, the book suggests how globalization has transformed culture, class, and gender in India in the years since economic liberalization. The book argues that with globalization, class identities must be defined more by transnational contexts than within bounded nations; they are based on shared patterns of consumption more than shared positions in the economy; and are increasingly defined by gender relations.

Globalizing Gender Culture

Globalizing gender culture

In Chapter 4, I argued that because of obdurate social realities and men's interests in maintaining existing gender arrangements, new imaginations of gender and family introduced through cultural globalization have been largely rejected by non-élite men. Yet, these same men embrace other imaginations of gender introduced through global media flows because they can be combined with existing gender arrangements. Men often have an interest in maintaining gender arrangements that provide them with status and comfort. Often, men may not be able to imagine alternative family arrangements such as marrying for love as a real possibility because the structural realities they face seem too ingrained. But global media—and the Hindi films that are influenced by them—may introduce or intensify other gendered ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles