This book suggests that the primary effects of globalization in India have followed from economic changes rather than new media, creating a small transnational middle class, transforming the lives of people in this class. Focusing on the middle classes in India, the book suggests how globalization has transformed culture, class, and gender in India in the years since economic liberalization. The book argues that with globalization, class identities must be defined more by transnational contexts than within bounded nations; they are based on shared patterns of consumption more than shared positions in the economy; and are increasingly defined by gender relations.

Culture, Structure, and Psyche: Understanding Globalization and Cultural Change

Culture, structure, and psyche: Understanding globalization and cultural change

Following Richard Shweder's (1991: 73) insights, this chapter suggests that culture, social structure, and psyche jointly, dialectically, and dynamically make each other up. A correspondence, or fit, tends to develop between cultural meanings, social institutions, and aspects of the psyche such as emotions and self-conceptions. This “fit” between cultural orientations, social structures, and psyche militates against easy social changes.

Given the mutually reinforcing character of culture, structure, and psyche, it is difficult to assign causal priority to these elements. But by identifying those locations from which newly introduced cultural ideas have transformed life in India and those locations from which Indians have resisted these transformations, this book suggests that ...

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