This book suggests that the primary effects of globalization in India have followed from economic changes rather than new media, creating a small transnational middle class, transforming the lives of people in this class. Focusing on the middle classes in India, the book suggests how globalization has transformed culture, class, and gender in India in the years since economic liberalization. The book argues that with globalization, class identities must be defined more by transnational contexts than within bounded nations; they are based on shared patterns of consumption more than shared positions in the economy; and are increasingly defined by gender relations.



Trained at Harvard Business School, Gurcharan Das, former CEO of Procter & Gamble India, is today a consultant for both government and industry in India. An ardent advocate of globalization, Das (2001: 213) refers to the middle of 1991 as the “golden summer” when the Indian economy finally opened to international trade and the global economy. Following Rajiv Gandhi's assassination by a terrorist bomb in May 1991, a wave of sympathy carried the Congress party to victory. P.V. Narasimha Rao, the new prime minister, inherited a financial crisis that strengthened the hand of the advocates of globalization. With only two weeks of foreign exchange reserves left in July 1991, the Rao government accepted a structural adjustment loan from the International Monetary Fund (IMF), the ...

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