• Summary
  • Contents
  • Subject index

Do we confuse globalization for Americanization? What are the distinctive elements in the interplay of the local and the global?This much needed book is the first full length text to examine globalization from the perspective of both the West and the East. It considers globalization as a general social and economic process, and the challenges it presents for Western social science. The meaning of a global perspective is explored through various concrete examples: religion, migration, medicine, terrorism, global disasters, citizenship, multiculturalism, media and popular culture. Introduced with a forward from Roland Robertson the book is brimming with novel interpretations and fresh insights that will contribute to illuminating the practical realities of globalization.

Religion, Media and Popular Culture
Religion, media and popular culture
Introduction

Marshall McLuhan, who coined the phrase “global village”, underscored the importance of the role of the media in the process of globalization. The sociologists Beck (2000) and Giddens (1990) treat globalization as a “modernization of modernity” or “reflexive modernity” by equating ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles