Do we confuse globalization for Americanization? What are the distinctive elements in the interplay of the local and the global?This much needed book is the first full length text to examine globalization from the perspective of both the West and the East. It considers globalization as a general social and economic process, and the challenges it presents for Western social science. The meaning of a global perspective is explored through various concrete examples: religion, migration, medicine, terrorism, global disasters, citizenship, multiculturalism, media and popular culture. Introduced with a forward from Roland Robertson the book is brimming with novel interpretations and fresh insights that will contribute to illuminating the practical realities of globalization.

Introduction: Prospects for a New Sociology of Globalization

Introduction: Prospects for a new sociology of globalization

Introduction

Over the last three decades, social scientists have taken the fact of globalization – the increasing interconnectedness of the world as a complex system – for granted. The processes of globalization, including its often ...

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