This book gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization. It looks at the ways in which the media can be used to effect change and development, and traces the evolution of thinking from attempts to spread 'modernity' by way of using the media through to alternative perspectives based on encouraging participation in development communication. It explores the theory of media imperialism, the criticisms that it provoked, and its replacement as the dominant theory of international communication by globalization.
chapter 8: The Limits of Globalization
In one version or another, the globalization paradigm that was outlined in the last chapter is overwhelmingly dominant in discussions of media and communication, not to speak of other domains of the social and human sciences. The globalization paradigm is much more dominant than the ‘dominant paradigm’ of ...