This timely book provides an engaging, clear view of the interrelationships within key globalization processes and the international sport of football. Intelligently combining the conceptual and methodological aspects of global studies with the specific cultural conditions of the ߢbeautiful game’ Giulianotti and Robertson illuminate its social history and diffusion, as well as wider cultural, economic, political and social dimensions.
Chapter 2: Culture: The Glocal Game, Cosmopolitanism and Americanization
Culture: The Glocal Game, Cosmopolitanism and Americanization
The cultural domain of globalization is highly debated within social science, primarily with reference to the question of agency and determination. Much debate concerns the analytical and empirical degrees of freedom that may be discerned in how local cultures engage with ‘the global’. The arising arguments are often predicated upon conventional binary oppositions – notably between the local and the global, or the particular and the universal – and are flavoured by a critical preference for one perspective over the other.12 On one side, ‘cultural imperialism’ arguments emphasize the determinant potency of global culture, particularly as manifested by Western (primarily American) institutions, which effectively circumscribes the critical agency of social actors at ...