“Taking a systems perspective to explain globalisation, this book succeeds in demarcating certain assumptions in order to understand globalisation as an ongoing process.”
—THE FINANCIAL EXPRESS
Globalization is more than a buzzword; it is a complex and evolving process that continually reshapes our environment. Developments around the world in religion, politics, culture, macroeconomics, technology and sustainability all impact business at some level; this book helps students understand the bigger picture of our global business world.
Written in an engaging style, Globalization: A Multidisciplinary System argues for a careful consideration of the causes and effects of globalization, ending with a review of the debate for and against it. Packed with relevant examples and case studies, this book introduces the multidimensionality of globalization, reveals its complexity, and provides a systems framework that clarifies the context of globalization and helps students understand what globalization entails—and then helps them derive implications for business decisions from it.
Features and Benefits
- Translates the fundamental systems model into an accessible analytical framework so students can clearly grasp the nuances of this area of study
- Examines the multidimensional nature of the globalization system and integrates the systems perspective throughout the book, encouraging students to think differently and comprehensively about globalization
- Offers a readable style with brief case studies that clearly illustrate chapter themes and discussion questions that trigger further thought
- Additional instructor's resources are available from the author. Please contact him directly at email@example.com
This book is an excellent supplement for upper-level undergraduate or graduate courses in International Business, International Economics, International Relations or Cross-Cultural Management.
Chapter 7: Global Business Influences
Global Business Influences
As we travel around the world, we see the same products in use and sometimes the same brands, too. These products represent to us industries that have become global. Personal computers (Dell, IBM, Mac), soft drinks (Coke, Pepsi), consumer electronics (Philips, Sony), mobile telephones (Motorola, Nokia), and banks (Citibank, Standard Chartered) are examples of products, services, and names that are the same all around the world, and the human need they satisfy is universal.
However, when we look more closely, differences begin to appear. While the need to use the computer may be universal, keyboards vary in the placement of the keys depending on the language (say French or Japanese), the functions of some keys are different, and the software that ...