“Taking a systems perspective to explain globalisation, this book succeeds in demarcating certain assumptions in order to understand globalisation as an ongoing process.”
—THE FINANCIAL EXPRESS
Globalization is more than a buzzword; it is a complex and evolving process that continually reshapes our environment. Developments around the world in religion, politics, culture, macroeconomics, technology and sustainability all impact business at some level; this book helps students understand the bigger picture of our global business world.
Written in an engaging style, Globalization: A Multidisciplinary System argues for a careful consideration of the causes and effects of globalization, ending with a review of the debate for and against it. Packed with relevant examples and case studies, this book introduces the multidimensionality of globalization, reveals its complexity, and provides a systems framework that clarifies the context of globalization and helps students understand what globalization entails—and then helps them derive implications for business decisions from it.
Features and Benefits
- Translates the fundamental systems model into an accessible analytical framework so students can clearly grasp the nuances of this area of study
- Examines the multidimensional nature of the globalization system and integrates the systems perspective throughout the book, encouraging students to think differently and comprehensively about globalization
- Offers a readable style with brief case studies that clearly illustrate chapter themes and discussion questions that trigger further thought
- Additional instructor's resources are available from the author. Please contact him directly at firstname.lastname@example.org
This book is an excellent supplement for upper-level undergraduate or graduate courses in International Business, International Economics, International Relations or Cross-Cultural Management.
Chapter 5: Collaborations and Disaffections: A Search for Identity
Collaborations and Disaffections: A Search for Identity
A kio Morita, co-founder of the Japanese consumer electronics giant Sony, felt proud in opening a Sony store on New York's Fifth Avenue, home to fashionable stores from several nations, in 1962. He looked forward to the Japanese flag fluttering outside the store, as he saw his company representing Japan. He wrote in his autobiographical book Made in Japan, “All of our Sony factories today fly the Japanese flag, the Sony flag, and the flag of the host country they are in. Like Olympic athletes, we are, in a concrete way, representing Japan and should wear the symbol of our country proudly” (Morita, 1986).
While our products and companies go global, the streak ...