Summary
Contents
Subject index
‘An excellent book. The authors have the rare capacity to handle popular culture and case studies in a theoretically informed manner. Original and well researched’ — Mike Featherstone, Nottingham Trent University. Understandings of globalization have been little explored in relation to gender or related concerns such as identity, subjectivity and the body. This book contrasts ‘the natural’ and ‘the global’ as interpretive strategies, using approaches from feminist cultural theory. The book begins by introducing the central themes: ideas of the natural; questions of scale and context posed by globalization and their relation to forms of cultural production; the transformation of genealogy; and the emergence of interest in definitions of life an life forms.
Units of Genealogy
Units of Genealogy
The importance of the pixel to the open-ended temporality of global brands adds an important dimension to Haraway's proposal of a ‘shift from kind to brand’ (1997), which shapes the new grammars and genders of technoscience.1 In this chapter we explore further how brand strategies are explicitly constituted through ...
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