How are global forces impacting on local lifestyles? Where does the personal stand in relation to globalization? Global Forces and Local Life-Worlds explores these questions using a mixture of sociological and anthropological analysis and case study methods. Demonstrating the tensions between retaining cultural integrity in the face of the levelling processes associated with modernity, this book: locates the problems of globalization and localization in the appropriate anthropological and sociological dimensions; examines the relationship between culture and identity; and explores the varieties of modernity.

‘Ethnicity is Everywhere’: On Globalization and the Transformation of Cultural Identity
‘Ethnicity is everywhere’: On globalization and the transformation of cultural identity
HelmuthBerking

‘What can your nation do for you that a good credit card cannot do?’ In posing this not wholly unironic question, anthropologist Ulf Hannerz is touching on a basic premise characterizing the contemporary discourse on globalization, namely the belief that, in the face of the transnationalization of commodity markets, financial markets and cultural markets, the ‘national’ is increasingly losing its significance as the master frame for the construction of collective identities and has become overlaid, undermined, or even replaced by deterritorialized identity formations. The stakes, however, are much higher, since the ‘national’ represents not only identities but our dominant form of sociation as nation-state ...

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