How are global forces impacting on local lifestyles? Where does the personal stand in relation to globalization? Global Forces and Local Life-Worlds explores these questions using a mixture of sociological and anthropological analysis and case study methods. Demonstrating the tensions between retaining cultural integrity in the face of the levelling processes associated with modernity, this book: locates the problems of globalization and localization in the appropriate anthropological and sociological dimensions; examines the relationship between culture and identity; and explores the varieties of modernity.

The Sociological and Anthropological Study of Globalization and Localization
The sociological and anthropological study of globalization and localization
UlrikeSchuerkens
Introduction

This article sketches the development of the topic of globalization and localization within sociology over the last two or three decades and summarizes the research findings of this period. Subsequently, a number of topics for further enquiry are outlined. It is argued that the mapping of global cultural flows is still at an impressionistic stage and should be supplemented by systematic procedures. This leads to a more differentiated assessment of global cultural homogenization. We tackle the problems of cultural convergence, non-western globalization and alternative modernities. Cultural exchanges that circumvent ‘the west’ have not yet received sufficient attention. A cross-culturally valid notion of modernity may help in conceptualization. Finally, ...

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