How are global forces impacting on local lifestyles? Where does the personal stand in relation to globalization? Global Forces and Local Life-Worlds explores these questions using a mixture of sociological and anthropological analysis and case study methods. Demonstrating the tensions between retaining cultural integrity in the face of the levelling processes associated with modernity, this book: locates the problems of globalization and localization in the appropriate anthropological and sociological dimensions; examines the relationship between culture and identity; and explores the varieties of modernity.
Chapter 1: Social Transformations Between Global Forces and Local Life-Worlds: Introduction
During the last decade, the activities of our Research Committee 09, ‘Sociology of Social Transformation and Social Practice’,1 have concentrated on micro-sociological analyses of socioeconomic, political and cultural transformations of local life-worlds through the continuing and intensifying processes of globalization. Our regional focus has been particularly on the non-western world, but it has also included a western comparative perspective. In the emerging contemporary world, two processes of social transformation increasingly and inextricably intertwine. On the one hand, there are universalizing processes of modernization and globalization, mostly of western origins, that are spreading all over the world. On the other hand, there are tendencies to maintain traditional life-worlds, attempting ...